Dreams

2020 was a chaotic year any way you look at it.   Homebound due to  the Covid pandemic,  glued to our TV sets to help pass the time, It seemed like we had front row seats to the barrage of brutality, social injustice  and violence  --seemingly everywhere.     Implicit racism was at the heart of it.  Let's work together to fix that -  start today.

 “This is the most important and meaningful case study of my career. It has also been the most fun.”  Lynda Applegate, Harvard Business School Professor 

This Harvard Business School case study took nearly two years to complete  and focuses on how founder Ron DeShay built his business in the midst of  a political crisis and overwhelming pandemic.   The study presents how he was able to  pivot quickly and gives you a glimpse into  his creative resilience.

"If there’s anyone who knows how to dream, it’s Ron DeShay. After arriving in Los Angeles with his Ford Explorer on a U-Haul, he quickly rose through the ranks of Hollywood to become a producer on American Idol . . . On this week’s episode, Ron joins Carolyn to discuss his arrival in Hollywood, the beginning of his career in entertainment, including acting in Pamela Anderson’s TV show, his transition to behind the scenes work, and his influential role in creating American Idol. He also discusses leaving the #1 show on television to found World of Dreams and his upcoming production, A Better World Project, which aims to bring people together and end racism. In addition, he talks about how he’s revolutionizing the way content is created, and how inspiring others to dream is at the core of his mission at World of Dreams. "